Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Lego's education unit on Monday announced a new kit designed to use its signature plastic bricks to help kids better ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...